Miu Miu is all about the power of contradictions, surprises, conceptual short-circuits: the result is sensual as it is intellectual. Avant-garde, often provocative, never obvious, Miu Miu is characterized by a very strong identity and an independent creative development. Established in 1993, evoluted along the years, the Miu Miu alphabet has been put into acceleration when the label began showing in Paris. Stressing both couture savoir-faire and playful experimentalism, Miu Miu explores fashion with a capital F, giving elegance and sophistication a twisted meaning. Turning fashion into a state of mind, Miuccia Prada has built a world around Miu Miu.