POLICE is an all round lifestyle brand. Now, having enjoyed continuous worldwide growth, POLICE has decided to reflect its appeal to unique individuals with their own personalities and life stories and to represent this in its imagery. POLICE appeals to the tastes of fashion lovers, not fashion victims and tells its story using real people with a unique lifestyle. Police stands aside from other eyewear brands, avoiding the typical stereotypes with which its wearers do not identify. Instead POLICE is represented by individuals, 'normal' people with striking qualities, unusual jobs and different passions, with the common theme of an original sense of style.